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Born in 2012 in the south of France, Rewind France is a streetwear brand that has reinvented itself after a hiatus of several years. More than just a clothing line, Rewind France embodies a mindset—a return to essential values: resilience and authenticity. Inspired by life journeys filled with challenges and renewal, the brand reflects a balance between modernity and respect for its origins.

Rewind France is committed to responsible fashion, choosing local partners and artisans across Vietnam, the founder's country of origin, to highlight a unique craftsmanship. Each piece is carefully crafted with an ethical approach that prioritizes quality, respect for the environment, and fair working conditions.

The tricolor logo, a symbol of its French roots, embodies heritage and innovation. Rewind France is the expression of both personal and collective stories—a bridge between France and Vietnam, a tribute to urban culture, and a celebration of human values.